Thank you to everyone who joined our roundtable at the Business Leadership Summit run by the Lawyer last week. We were discussing the role of documentation in marketing and branding. A lot of the interest focused on more visual business development documentation and how they reflected the firm’s values. But there was a recognition that the less glamourous legal documents needed to be accurate, well ordered and consistently presented to build the firm’s reputation in the marketplace. Participants raised a number of points including re-using existing documents and ensuring the branding and reference text (eg registered office)is up to date; the challenges of controlling presentation of a single document type generated from multiple systems.
Finally we would reinforce the importance of this topic by noting one of the findings of ALM Legal Intelligence in a 2013 report:
‘51% of corporate legal departments have terminated a law firm due to sub-par document quality or delivery’